ADANI REALTY
$1 Million Homes,
Sold to
Multi-Millionaires
$1 Million Homes,
Sold to
Multi-Millionaires
THE BRAND
Adani Realty is India’s leading real estate developer with a wide range of residential and commercial projects across the country.
They reached out to us for their ultra-luxury projects- The West Park & The North Park, Limited Edition Exclusive plots and villas; each worth a Million Dollars.
THE Problem
1. Low-Quality Leads: Their previous campaigns attracted leads primarily from lower-income groups, resulting in very few site visits for the project.
2. Perception: Since it is priced higher than similar projects in Ahmedabad, prospective buyers who could afford West Park often perceived the value as lacking.
THE Process
OSIDE:
We leveraged our proprietary ad tool, OSIDE, to refine the inventory and specifically target Ultra High Net Worth Individuals (UHNIs) with demonstrated interest and intent.
By utilizing our extensive database, we targeted key pincodes with the highest concentration of high net worth individuals in India, the UAE, the USA, and the UK, successfully generating quality leads from both domestic audiences and Indian expats seeking investment opportunities in India."
Revamping the Communication Strategy:
After conducting a thorough analysis of the project based on key factors in luxury real estate, we gained a clear understanding of its positioning, unique selling points, and what our target audience desires. This allowed us to develop a revised communication strategy centered around three core aspects:
- 1. Scarcity
- 2. Exclusivity.
- 3. Value Appreciation.
Streamlining the sales process:
We implemented a WhatsApp Chatbot on the website to assist users with their queries and guide them towards scheduling site visits.
Our concierge service managed lead interactions, filtering and forwarding only high-intent, qualified leads to Adani Realty’s sales team. This allowed their team to focus exclusively on leads with strong potential, resulting in higher conversions.
Additionally, we integrated Lead Profile Analysis into their CRM, enabling the sales team to know the background of each prospect—such as the CEO of a leading automobile manufacturer—so they could tailor their pitch effectively.
Suggestions to improve the buying experience:
We also consulted the brand for improving their overall sales experience to make it more suited for a UHNI consumer.
Pre Visit
Real time lead enrichment
Evolved Conversation with an Sales Manager
Physical Invite for private viewing for qualified, enriched leads.
Property Styling
During Visit
Arrange a Home Visit
Communicate luxury via Belvedere Club
Use a Chauffeur Service
Post Visit
Physical Proposal
Manager level follow up, the relationship owner
Value appreciation as part of sales pitch.
Home visit follow up.
THE IMPACT
$1 Million Homes, Sold to Multi-Millionaires
For the first time in their history, they witnessed conversions for their ultra-luxury project driven entirely through digital channels.
Best Qualification Rate in history
They achieved a qualification rate of over 40%, the highest across all previous campaigns. One notable success included receiving a qualified sales inquiry worth $10 million from a single lead.
130+ UHNIs visited the project
Site visits surged dramatically, going from almost none to attracting CEOs and Directors from top businesses.
CONTACT US
Drop by for some coffee
A&B is a consulting and media firm for luxury & premium brands with a global footprint spanning Riyadh, Dubai, Mumbai, Brisbane & London. We solve complex business problems through strategic consulting and drive measurable growth through our proprietary digital media audience tool; OSIDE.
With a forte in performance marketing, we generate Retail Sales Growth, e-commerce growth & Qualified digital Lead generation. Our team, led by Syed H, are astute data scientists and the visionary minds of advertising.
