{"id":36,"date":"2017-10-10T06:40:37","date_gmt":"2017-10-10T06:40:37","guid":{"rendered":"https:\/\/www.aandb.xyz\/blog\/?p=36"},"modified":"2017-10-30T07:33:03","modified_gmt":"2017-10-30T07:33:03","slug":"why-snapchat-ads-are-better-than-banner-ads","status":"publish","type":"post","link":"https:\/\/anbluxury.com\/blog\/why-snapchat-ads-are-better-than-banner-ads\/","title":{"rendered":"Why Snapchat Ads are better than Banner Ads?"},"content":{"rendered":"

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After a big ruckus in April 2017, Snapchat was expected to be doomed in India. Apparently, It was stated that Snapchat CEO Evan Spiegel had referred India as a poor country. This created a huge outrage amongst Indians and in meantime #UninstallSnapchat was a trending topic. The company later released an official statement denying the allegations. However, Snapchat\u2019s problem didn\u2019t seem to go away.<\/p>\n

Instagram & Facebook also launched the daily story feature which is the key Snapchat feature. Yet, Snapchat\u2019s new & continuous updates manages to hold a great amount of attention and continues to grow.<\/p>\n

Reportedly, there are \u00a06 Million Snapchat users in India. And the number is going up every day.<\/p>\n

With Snapchat\u2019s new ad feature, it is competing with the other social media and Google’s display banner ads. In this article, we will try to find the best platform for ads between Snapchat ads & Google Display Ads.<\/p>\n

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1)Approach<\/strong><\/em>– While Google Banner Ads has a typical ad format which user uses. Snapchat ads can be made personalized and can be created funny or the way a company wants to portray themselves.<\/p>\n

2)Ad types<\/strong><\/em>– There are three main types of display ads: static, animated and interactive.<\/b>\u00a0You choose between various objectives such as Generate sales, leads, website traffic, etc.. Also, you can choose from the various ad sizes<\/b> for your ads. Snapchat has three types of ads- \u00a01) sponsored lenses, 2) Snapchat geofilter, 3) Snap ads. Only Snap Ads are currently available in India<\/b>.<\/p>\n

3)Goal<\/strong><\/em>– Google Banner Ads provides specific kind of targeting. You can select specific goal such as Sales Leads, Website traffic, Product and brand consideration, Brand awareness.<\/i><\/p>\n

For Snapchat there are different objectives such as App Install, Web View, Long form Video,<\/i> etc.<\/p>\n

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4) Campaign Creation<\/strong><\/em>– For Banner ads, you can choose to target specific locations, language & age group, parental age. You can also target people based on their online actions or interests.<\/p>\n

Snapchat has four main categories for target based ads- Demographics( age group, Gender), Location(country, state, region), Device, Categories<\/i>. You can also choose from different categories of interests such as music choices, travel, etc. Moreover, you can target devices of specific brand and series.<\/p>\n

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5) Scheduling<\/strong><\/em>– Campaign scheduling is optional where you can either set start & end date or can start immediately for Snapchat as well as Banner ads.<\/p>\n

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6) Performance Tracking<\/strong><\/em>– Google AdWords can track your ad performance and has metrics such as CPC, CPM, etc.<\/i> For Snapchat, ad Manager feature<\/i> lets you measure ad performance from ad manager dashboard.<\/p>\n

Although Google Banner Ads lets you narrow-caste your ads like Snapchat, Snapchat has many advantages in comparison to Banner Ads.<\/p>\n