{"id":270,"date":"2018-03-31T15:04:35","date_gmt":"2018-03-31T15:04:35","guid":{"rendered":"https:\/\/www.aandb.xyz\/blog\/?p=270"},"modified":"2025-04-07T16:03:30","modified_gmt":"2025-04-07T10:33:30","slug":"advertising-your-brand-on-ipl-hotstar","status":"publish","type":"post","link":"https:\/\/anbluxury.com\/blog\/advertising-your-brand-on-ipl-hotstar\/","title":{"rendered":"Advertising Your Brand On Tata IPL on Jio Hotstar."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Always wanted to advertise your brand on IPL but never had the kind of money to advertise on TV?\u00a0 Here \u2019s your chance to do so on Jio Hotstar.<\/span><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-272\" src=\"https:\/\/www.aandb.xyz\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-30-at-8.46.43-PM.png\" alt=\"\" width=\"284\" height=\"502\" srcset=\"https:\/\/anbluxury.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-30-at-8.46.43-PM.png 284w, https:\/\/anbluxury.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-30-at-8.46.43-PM-170x300.png 170w\" sizes=\"auto, (max-width: 284px) 85vw, 284px\" \/><\/p>\n<p><b>Why advertise on Hotstar during Tata IPL?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mostly, you don\u2019t need reasons as to why you should advertise your brand on IPL, but here are a few.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">180 M people will watch Tata IPL on Hotstar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">75% of viewers are urban.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">85% of the audience is between the age group of 15-34.<\/span><\/li>\n<\/ol>\n<h3><b>Where will the ad appear?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The advertisement will appear while the match is on and before and after discussions. You can choose to advertise your content on other Hostar properties as well which are movies, TV shows and sports events. Have a look below.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sXqHXsvGtAo?rel=0&amp;controls=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>Which are the available targeting options?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The targeting options are quite different as to where you chose to run your ads on-<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can select teams for which you want to apply <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The video length can be under 10 seconds or under 20 seconds.<\/span><\/li>\n<\/ol>\n<h3><b>What demographic would watch my ad during IPL?<\/b><\/h3>\n<table style=\"font-size: 1rem;\">\n<tbody>\n<tr>\n<td colspan=\"3\">Demographics &#8211; Age and Gender on Sports Category<\/td>\n<\/tr>\n<tr>\n<td>Age\/Gender<\/td>\n<td>Male<\/td>\n<td>Female<\/td>\n<\/tr>\n<tr>\n<td>18-24<\/td>\n<td>41%<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>25-34<\/td>\n<td>26%<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td>35+<\/td>\n<td>13%<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td>Overall<\/td>\n<td>80%<\/td>\n<td>20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Mumbai has the maximum reach following Delhi, Chennai and Pune, etc.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">Top Cities Reach<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">City<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Total(Mn)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mumbai<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Delhi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.8<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chennai<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pune<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Kolkata<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.2<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bangalore<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hyderabad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.8<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Okay, this looks amazing, how do we get started?<\/b><\/h3>\n<h4><b>Minimum buy-<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The minimum budget to start advertising is 10L but given your brand is seen on the most premium property in the Indian Sports category, that price is worth paying.<\/span><\/p>\n<h3><b>Buy Type-<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CPM. The CPM is 570.<\/span><\/p>\n<h3><b>Inventory Type-<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video ad leading to a landing page URL.<\/span><\/p>\n<h3><b>How to get started?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fill the form on the below link-<\/span><\/p>\n<p><a href=\"https:\/\/www.anbluxury.com\/#bloc-8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.aandb.xyz\/#bloc-8<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Always wanted to advertise your brand on IPL but never had the kind of money to advertise on TV?\u00a0 Here \u2019s your chance to do so on Jio Hotstar.<\/p>\n","protected":false},"author":2,"featured_media":276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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