Category: Social Media

So, when you open an e-commerce website which thing do you notice first? “image” would be your answer. Research says people remember 80% of what they see it means visual communication is better than text. Imagine you are randomly scrolling your Facebook feed and some clothing e-commerce website Ad comes which has a great image of the guy wearing a shirt.

Continue reading “How does great photography improve conversions on your E-commerce site?”

Chatbots are the most powerful technology for business in the world. Chatbots are robots developed programmatically that imitate human conversations including text, images and videos. People nowadays using chatbots in website, social media. Continue reading “Chatbots, what they are and how brands can use them?”

LinkedIn is the social media for professionals. People are here to look for jobs, new contacts or industry reports.

People think LinkedIn advertising is only for ads about jobs, and only for brands with huge budgets. Continue reading “Why LinkedIn advertising is the most underrated social advertising today?”

Started by Chinese entrepreneurs Alex Zhu and Luyu Yang as an education social network, they soon realized it was a bad idea for them to build an educational app which would not work for them. The entrepreneur noticed few teenagers playing songs and recording a video and got the idea of building a lip sync app called musical.ly. Continue reading “Musical.ly wave hitting India. Are our brands ready for it?”

As soon as Instagram rolled out the Interactive Polls stickers feature, our stories were filled with everyone around asking some sort of question and we could see a huge number of people interacting with it.  Many big brands were seen using the feature to interact with their followers in real time. Continue reading “Why Instagram Stories Poll Stickers can be the next big thing?”

 

After a big ruckus in April 2017, Snapchat was expected to be doomed in India. Apparently, It was stated that Snapchat CEO Evan Spiegel had referred India as a poor country. Continue reading “Why Snapchat Ads are better than Banner Ads?”